The simple SEO steps to get you started

co-workers using computer

SEO (Search Engine Optimisation) is all about helping people find your site as easily as possible. Essentially, we are trying to do what we can to work with the Google algorithm. The algorithm is the way that Google programs their search functionality and it decides whether you appear on the first page or not. There are lots of easy ways to make sure that your website is as accessible as possible for Google and, just as importantly, for your customers and visitors!

Be real, natural, and write for people, not optimisation.

Google are smart. They have evolved their search algorithm (the machine that decides what results to show in a Google search) to punish businesses who try to ‘stuff’ their websites with too many keywords. Your SEO aim can be easily summarised in one sentence; write content for your audience, the way they speak, about what you are good at and what you know. Share what you do well and explain why you do so.

Your keywords.

Take a step back and look at your business and the way you plan to attract customers to decide which keywords you want to focus on. Think about what people would be typing into Google to find you. Try to think at a deeper level about what questions people would type here. What are the problems or frustrations that you would solve for them?

The technical bits: Page titles and headings, in-links, alt-tags, XML sitemaps and URL structure.

Don’t underestimate how effective it can be to use your target keywords in all elements of your page or article. Consistency is key and, if the keywords naturally belong there, your page will rank higher in a search.  These are all elements that you can do yourself when updating your website if you’re a bit tech-savvy. If you aren’t comfortable doing this yourself, there are plenty of virtual assistants who do these things well!

Think about your domain name.

The best time to do this is before you buy it! It’s never too late to look at a new domain, though. The reasons you may want to do this include:

  1. If your domain is too similar to your competitors’
  2. If your domain is similar or the same as a very popular brand, movie, person or another topic that gets searched a lot
  3. If your domain makes you sound like you do something else (ie. using the word security when your business is not in that industry)
  4. If your domain is too long and hard to remember
  5. If you have changed your business name

It’s important to consider the SEO implications of changing your domain name. If you have a high level of trust and your Google results are very high, it may take a few months to get back to this position with a new domain.

Fresh content.

You should be updating your website regularly. Add new content to your newsfeed and update your product and services pages as your business evolves. Your website should give an accurate picture of the way your business changes and grows. If your focus changes, update your website. If you have a special offer on, update your website. When your staff change, update your website. If Google was looking at a history of website changes they should be able to see how your business has changed and grown. This honest reflection in your website will help your SEO a lot.

What is SEO and why does it matter for my business?

Father and son

SEO stands for search engine optimisation and it’s the process of affecting the visibility of a website in a search engine’s unpaid or organic search results. In other words, it means your website appears clearly in the searches returned when a customer types your business name into Google or a similar search engine.

An SEO strategy looks at how search engines work, what your clients may be searching for, what keywords or search terms they are tapping in, and which search engines they are most likely to use. Optimising your website is the best way to rank most highly in returned searches, and this can be done with the use of specific keywords, dynamic and regularly updated content, adding keywords to a web page’s metadata, and the inclusion of relevant links.

SEO is a bit of a ‘dark art’ in that the rules are always changing, algorithms are always played with and the way search engines operate also shifts. These changes ensure that search engine companies stay competitive against each other, react to new trends and technologies, and ultimately that it is harder to reign supreme in searches 100 percent of the time without paying for it.

Important things to remember:

Content is king
Search engines love content that is constantly being updated and that is “keyword rich”. Having keyword rich content is easy to implement, it can be simple things like mentioning the suburbs or areas you service on your website. These will be the things people will search for. Aim to make your content more interesting, by doing this you make it more likely to be shared, which is an important part of the next pillar of SEO: relationship building. Not all your pages will have link-worthy content, but the more unique and relevant your copy is to your users, the more inbound traffic you’ll see coming to your site.

Linking between sites
If you have other websites that link to your website this adds value to your ranking within search engines. So besides the usual suspects of Facebook, Twitter and LinkedIn where you can link back to your own site easily, you can try to arrange with other resources online. These can be business partners you may have, community networks or local business groups just as a few simple points.

These are referred to as inbound links as they are bringing users to your website. Outbound links are also important, this is when you link from your website to another website. It’s important to link to websites of high credibility, these will be obvious websites like news or industry press sites. The key thing to remember is, don’t go overboard with the links.

Getting nerdy with code
If you know the basics of HTML then you’ll be able to get your head around this, if not just get in touch with the developer that built your website.

  • Meta Tags: This is SEO 101, but optimising your Title and Description meta tags are one of the most basic things you can do to optimise your website. While meta tag optimisation alone won’t rocket you above your competitors in the search engine rankings, it’s an important step in the overall process.
  • Alt Tags: Similar to meta tags, alt tags are the alternative text attached to the images on your website. Adding alt tags gives the search engines crawlable text in the code of the web page. Without the alt tags, the search engines will see a big, block of nothing where some good, optimised text could reside. It’s an often missed opportunity.
  • Headings: Like any good publication, headings also play a big part in the usability of your site. They are the titles and subtitles on the page that help break your big blocks of content into smaller, clearly labelled chunks. Although they have less impact on content optimisation, headings (like H1 and H2 tags) should nevertheless be optimised for the search engines.
  • Body Text: We’ve already covered this earlier but can’t stress the point enough. Keyword rich content should be integrated seamlessly into the body text of every page of your site. Focus on 2 or 3 keywords per page and write for your users, not the search engines. Your text should always be written naturally and should never become bloated with keywords.

Stay clear of writing copy that doesn’t look genuine. If you know the keywords your clients are looking for are ‘hairdresser Brisbane’ don’t write something like “I am a hairdresser from Brisbane that can help with hairdressing styles in and around Brisbane and the Brisbane area.” You probably won’t rank for the word “Brisbane” writing like that, and even worse your website will likely get punished for what is known as “keyword stuffing”.

A basic understanding of SEO is essential, but it isn’t the be-all and end-all for every website. Like anything, a successful marketing strategy is multi-faceted. It includes a range of activities and mediums, but at the end of the day, your customers need to find you, and that’s where SEO comes in.

Meet Pipeline, your newest broker software

Pipeline is your new broker workflow management software we’ve been designed in collaboration with our brokers, for our brokers. Pipeline brings you the software you need to keep track of your prospects, manage your loan applications and pre-set your activity plans to enable outstanding customer service.

Opportunities start with Pipeline

The customer card view in Pipeline provides you with a single place to view and manage all current leads, tasks, loan applications and post-settlement activity plans.

Pipeline works intuitively with AFG brokers to track and manage activity throughout Pipeline with easy drag and drop mechanics.  In addition to new workflows, Pipeline now houses the tools that brokers need most, all under the one umbrella. AFG brokers now have streamlined access to view all their contacts, contact info, available products and the calculators they use most.

Watch our quick Pipeline video for a snapshot of what Pipeline has to offer.

Pipeline’s agile software rollout

We’re bringing Pipeline to brokers in an agile and responsive fashion. Today, we provide the immediate tools and critical functions our brokers have asked for. However, our enhancements and developments don’t stop there – going forward, we’re rolling out a range of new features and developments in consultation with our brokers to enable end-to-end management of the prospect to loan process.

AFG Mobile

The first addition to Pipeline will be the integration of Pipeline in the AFG Suite mobile app. So what does this mean for AFG brokers? It means the tools you need most, on the road with you, right in the palm of your hand.

Want to know more about Pipeline and AFG Suite? Find out more.

Super stoush

The big super funds are targeting self-managed super – a popular choice for small business owners – over burgeoning borrowing for property investment. And the push is on to make the $20,000 write-down facility permanent. Here’s what to watch for in next month’s Federal Budget.

It’s shaping up as the battle of the big guns against the little guys.

The big super funds are calling for a crackdown on self-managed super funds (SMSFs) borrowing to invest in property.

It puts at risk an increasingly popular wealth-creation strategy for business owners: to use Limited Recourse Borrowing Arrangements (LRBA) to buy their own commercial premises through SMSFs.

In the past 10 years, banks and non-bank lenders have been issuing loans products to target the growing SMSF market, promoting them as a way for business owners to buy commercial premises through their super fund.

In a pre-budget submission, the big super funds’ peak body, The Association of Superannuation Funds of Australia (ASFA), has called on the government to end direct borrowing by superannuation funds because it is becoming too risky.

“The amount of funds borrowed using LRBAs has increased substantially from $497 million in June 2009 to $25.4 billion in June 2016, an increase of around 5,000 per cent,” the ASFA submission states.

The submission argues direct borrowing, even through LRBAs, puts retirement savings at risk
if investments go south. Taxpayers may end up carrying the can, through the provision of aged pensions, the ASFA claims.

The association acknowledges only about seven per cent of SMSFs were currently using LRBAs,
but it states half of these had more than 80 per cent of the fund’s total assets in LRBAs.

“This indicates a lack of diversification within such funds.”

The big super funds’ position echoes that of David Murray’s 2014 Financial System Inquiry, which also recommended an end to direct borrowing through superannuation.

Acknowledging the difficulty of unwinding existing arrangements, the ASFA pre-budget submissions calls for an end to borrowing, leaving current loans in place.

“ASFA considers any changes to the arrangements should involve removing the ability to enter into LRBA arrangements in the future,” the submission states.

With the 2018/19 Budget to be handed down on May 8, the big super funds are also hoping the government will crack down on sham contracting.

The rise of the ‘gig economy’ has many in the industry, and in government, concerned about stagnant super balances. To that end, the ASFA submission also urges the government to increase penalties and lower the bar for prosecuting business caught using sham contracting arrangements.

If a worker is classified as a contractor, rather than employee, businesses are not obliged to pay benefits such as superannuation or annual leave. While more flexible work practices have caused confusion, many employers have been found to have deliberately misrepresented staff to avoid super obligations.

The legislation currently requires the employer’s error to have been reckless, but ASFA backs a Productivity Commission call for the Fair Work Act to be amended to allow prosecution where the classification was something an employer could be reasonably expected to know.

In other pre-budget submissions, small business industry groups are pushing to have the government’s popular $20,000 instant asset write-off scheme for small business made permanent. At present, it is set to end on June 30, reverting to $1,000.

Introduced in the 2015/16 budget, the write-down facility aims to encourage small businesses
with turnover up to $10 million to invest in new equipment by allowing them to claim accelerated depreciation on items up to $20,000 in value.

Tax and Super Australia, which represents tax agents, argue in their pre-budget submission that constantly changing thresholds cause confusion for SMEs and the $20,000 limit should not merely be extended, as was done in 2017/18, but made permanent.

“This ($20,000) threshold is having a real effect in the small business community in both encouraging investment in productive assets and reducing compliance burdens,” the submission states.

The Council of Small Business Australia (COSBOA) also supports making the $20,000 threshold permanent, and renews its support for the establishment of a small business investment allowance
to facilitate greater deductions on assets above $20,000 and up to $2 million.

On the productivity front, COSBOA also calls for mental health programs aimed at small business owners and the introduction of federally-funded domestic violence leave, which could be more impactful for small businesses that often lacked the resources to respond effectively.

Pre-budget submission from a range of industry and interest groups can be viewed on the Treasury website.

AFG announces new referral arrangement with Lifebroker

Australian Finance Group (ASX:AFG) is pleased to announce the appointment of Lifebroker to AFG’s life insurance referral program. The new arrangement will make it easier for AFG’s 2850 brokers to offer life insurance referrals to clients, providing them with a wide choice of options for their needs from Lifebroker’s range of comprehensive life insurance products.

Mark Hewitt, AFG General Manager Broker & Residential, said, “I’m delighted to announce that we have chosen Lifebroker, a TAL Group company, for our new life insurance referral service. This new arrangement strengthens our 10-year relationship with TAL and I’m pleased that we have been able to evolve our life insurance offering to better meet the needs of our broker’s clients.

“Lifebroker offers specialist life insurance comparison services, featuring eight of Australia’s leading life insurance companies. With an extensive range of fully-underwritten products – equal to those accessed through a financial adviser – our clients can be confident that they are being looked after by the best in the industry,” said Mr Hewitt. “This is a great value-add to the services our brokers provide to their clients.”

The service for life insurance referrals will give clients access to the price and product comparison services provided by Lifebroker across the following types of insurance: life insurance, income protection, total & permanent disability insurance, trauma insurance, business expense insurance, and life insurance through superannuation.

Alex Homer, Lifebroker CEO, said, “We look forward to working with AFG to give their clients more choice and control over their insurance options. Lifebroker’s goal is to help Australians make better-informed decisions when it comes to life insurance and income protection cover, and this partnership will play a key role in enabling us to do this.”

The life insurance referral program commences today and brokers can opt-in by contacting their AFG relationship manager.

Download Media Release: AFG announces new referral arrangement with Lifebroker.

Media Contacts

Alison Clarke
Head of Corporate Communications AFG
+61 402 781 367 |

Brannon Valmadre
Illuminate Communications
+61 2 8583 6905 | +61 439 688 863


How to market your business on a shoestring

Whether you’re embarking on your first marketing adventure as a new business, or planning your next annual marketing strategy and spend, there are quite a few options available that are low on cost but can net a high response rate. Here we explore a few and look at how you can begin setting them up.

Email database

Don’t underestimate the power of email. Some days we all feel like we drown in too many emails, but they still have far higher open rates and click through rates than social media. If your emails are well thought out and engaging then you will be able to effectively reach people via this method. Explain the benefits of joining your email list to encourage people to subscribe and don’t be afraid to send out updates, at least monthly, to share informative, engaging and educational content.

Social media

It’s here to stay. Facebook added another 1 million users between December 2016 and January 2017 taking them to a total of 16 million Australian users. Instagram now has 5 million monthly active Australian users. If you are working on a B2B strategy then you have access to 3.6 million professionals in Australia via LinkedIn. Have a look at who your target market are, and where they are currently looking online. It’s much easier to put yourself in front of your target audience than try to make them come to you.

Referrers and influencers

Marketing is built around people and human nature. As humans, we naturally turn to other people for recommendations. 92% of consumers trust recommendations from people they know directly, and anonymous reviewers have a 70% trust rate when they post online about a brand. Think about who you know, who you’ve worked with before, who loved what you do, and use those connections as much as you can. Ask them to give testimonials, reviews and share their experience.


We all belong to community groups, whether it be through schooling (our own, or our children’s), sport, neighbours, colleagues, or even family. Add to this all the online opportunities to join networks and groups. Think about what materials you can produce to encourage those people to share your business with others. You aren’t necessarily asking your family and friends to spend money with you, but to share your business with others they know. It might sound simple, but if enough people remember what you do, the potential number of word of mouth recommendations you could receive is quite high.

Ask around!

Don’t feel like you are alone in not being sure where to promote your business and what you should be spending. There are so many options when it comes to marketing and spreading yourself too thin by trying to be everywhere will prohibit you from focussing on where you can attract the most attention and conversions.

Don’t let your business finance take up any more energy than it needs to either. Enter your information to see your options online at

SEM – the basics of what you need to know

Search Engine Marketing, or SEM, is paying to ensure that the people who are using keywords to find products and services online, can easily find your business. It’s like buying advertising space in a newspaper, but the newspaper is filterable by keywords.

The first step to starting your business on a SEM journey is to ascertain what your objectives are. Your strategy should be very different if you are trying to convince people to spend thousands of dollars, as opposed to an objective of finding people to enrol in a free seminar or follow your business on social media.

Secondly, it’s important to decide how much you would like to spend on your SEM campaigns. SEM is not a set and forget method and your spend on different keywords and target markets should be adjusted regularly in response to the traffic you are seeing and the seasonality of the campaign.

Ensure you decide what you are expecting to achieve from your spend. Decide what success looks like to you before you embark on this new method of attracting new leads to your website. Set some targets and check up on your progress each week.

Before you hit the ‘Go’ button on your campaign, think about what your new leads will see when they land on your website. Your ad could perform very well but if you don’t give your leads something interesting, they will not convert once they land on your website.

In our increasingly risk adverse world, you always need to be careful that the way you promote your business is legal and compliant with any applicable industry legislation. If your product or service is part of a particularly heavily regulated industry, then it’s always best to get an expert legal opinion on the wording you use in your offers.

If you are spending a large amount of money on SEM then it may be worth considering A/B testing for your first month. A/B testing means creating two versions of your ad and testing to see which works better. The same concept can also be used for your landing page and your conversion form. Some businesses?convert better using first person terms such as, “I want to know more,” on their buttons, whereas others may prefer, “Click here to find out more.” Testing the different versions can help you figure out which works for you and your leads.

As with all digital marketing methods, take it one step at a time and don’t let anyone convince you to throw all your eggs into one basket. If an advertising or promotional method is going to use all your marketing budget, be sure that you will see the return on investment that you expect!

How to ensure your social media is top notch

It’s not a fad, and it’s not a trend. It’s here to stay, and social media is part of our lives, whether we like it or not.

Social media for your business can be as complex as you choose to make it. You could pay thousands of dollars to engage another company to do it for you. You could automate all your posting and set it in advance. Or you could do all the work yourself. Regardless of how much you spend or how often you post, there are few simple guidelines that can help you make the most of your online business presence:

  1. Having an audience does not mean you have a following: Aim to have a high level of engagement with your followers. Generating a proportionally low level of post likes and engagement from a high number of page likes implies that your content is not reaching or engaging much of your audience.
  2. Use images: Ensure that your posts include eye-catching images. When Facebook users are scrolling through their feed, you have a very short amount of time to capture their interest. Images will help with this. There are plenty of free imagery creation sites online. Canva is a very popular one at the moment.
  3. Find your influencers: Are there businesses or celebrities who share your values and/or goals? Sharing content from bigger businesses or pages can help you reach new audiences and also get noticed by other businesses. The more potential referral sources, the better.
  4. Consider structuring your posts in different ways: Linking to a blog post can be done by quoting a fact, posing a question, or listing a benefit. Also, trial images of people, technology, quotes, and testimonials to see what works best for your audience.
  5. Don’t use every post as a sell: Share a mix of informative, interesting, and engaging content on your social media. Try to sell directly once out of every five posts. Be sure to include a call to action in these too.
  6. Be topical: If there is a local, industry or national event that people will be talking about then be sure to include that in the content on your page. Your business is a part of the community?— show your roots.
  7. Engage experts: If you aren’t sure where to begin, or you’re scared of launching your business online, then talk to an expert. There is a range of social media help available, with entry level help starting at approximately $500 per month. Figure out what your time is worth and spend it generating new business and bringing in money while you outsource the level of social media help that works for your business.

How to grow your business via word of mouth – getting your clients working for you

One great free way to extend the reach of your business is via word of mouth. But how does a business go about encouraging their current customers to share their experience and make a recommendation to a friend or colleague?

And why is it so important?? It’s a well-quoted statistic, most recently from Neilsen that around 90% of customers trust recommendations from friends and family over all forms of advertising.

We’ve put together the top tips for businesses looking to increase their word of mouth recommendations:

  1. Make it easy for them. Your website, subscription emails, vouchers, follow up communications and delivery should all be shareable on social media and via other methods too. Help your customer to help you.
  2. Be sure to think of creative ways to start a conversation. Think of something that is valuable to your client, something they want to talk about. If you’re product or service delivery is not something that people can easily talk about then they won’t want to share it – simple.
  3. Ask for the referrals. Ensure that all your customer touchpoints feature a request for a referral or recommendation in some form. Jog their memory.
  4. Provide images and wording for them to use. Whilst it’s great when your customers say nice things about your business, they don’t always know what to say or what imagery to use. Providing images on your website or emails as well as shareable wording will help to make the process even easier for your advocates.
  5. Use testimonials. When your customers send in positive testimonials, use them! Your website, emails, marketing material and social media are all great examples of how to show your customers that you value their feedback.
  6. Incentivise word of mouth and referral behaviour. Depending on the industry you operate in, you may have the ability to incentivize referrals to increase their frequency. Be sure to check the legal requirements of this type of reward before embarking on a course of action.
  7. Make it easy for potential customers to contact you. And be sure to get back to them promptly. When a potential new customer has contacted you on a friend or colleague’s recommendation, you want to make a great first impression so make sure your lead generation and funnelling processes are up to scratch.

Those are just a few of the many tips available online for businesses looking for word of mouth recommendations. Remember, a customer will only recommend you if your service has been top notch and you give them something to talk about.

What do I need to consider when it comes to website design?

Having a great website is imperative in terms of both connecting with your existing customers and attracting new ones to your door. When customers research home loans these days, it’s more than likely they will be researching online, and if your website looks unprofessional and hard to use, customers will assume you are too.

When it comes to your business website, here are a few pointers from us to ensure you’re on the right track in terms of great web design.

Why is good design so important?

There are easier options to build a website these days, but it’s important to find someone who can lay the right foundations with a?great design too. Why? Because a great website means you have the professional online presence that is so critical to success, and that you aren’t investing hard earned dollars in something that is going to do more harm than good.

Just think about a site you’ve visited lately and how frustrating it is if you can’t find the information you need, things take too long to load, content is out of date or poorly written, or fonts are hard to read. Consumers are so sophisticated these days when it comes to online research and their patience is low — if your site doesn’t deliver within the first few seconds they will start looking elsewhere. With more and more people looking at websites on their devices such as smartphones, having a site that is mobile friendly is critical, so keep this in mind at every turn.

So, our top web tips are:

Keep it simple

This applies to content, layout and navigation. People have short attention spans, especially when surfing the web. And according to eye tracking studies, users fixate longer on bulleted lists and text formatting (such as?bolding?and?italics).

With regard to content, make sure you:

  • Highlight keywords
  • Use bullet points
  • Be concise, cut out unnecessary ‘fluff’ words
  • Use easy-to-understand short, common words and phrases, and don’t use industry acronyms without explaining what they stand for
  • Start with the summary and then drill down to the detail
  • Avoid long paragraphs and sentences
  • Design a clear and simple navigation system
  • Proofread for grammar and spelling — check and check again

According to web usability guru Jakob Nielsen, a good navigation system should answer three questions: Where am I?? Where have I been?? Where can I go?

To achieve this:

  • Be consistent – the navigation system should be in the same place on every page and have the same format
  • Add a text-based site map.
  • Ensure your logo links to the homepage wherever it appears on your site
  • Include a site search box

Use images strategically

Photos, charts, and graphs are worth a thousand words. Using visuals effectively can enhance readability when they replace or reinforce long blocks of textual content.

Another eye-tracking study reported a 34% increase in memory retention when unnecessary images were removed in conjunction with other content revisions.

What you can do:

  • Make sure images you use aid or support textual content
  • Make sure you have the rights/consent to use any images or logos that appear on your site
  • Make sure your images aren’t enormous as they will take too long to download

Support your brand

A good brand creates or reinforces a user’s impression of the site. When your site is strongly branded, that means that visitors will think of you first when they go shopping for your product or service.

Branding on a website takes time, effort, and close attention to page design and layout.

What you can do:

  • Keep colours and typefaces consistent. Choose your colours and fonts carefully and use them consistently throughout the site.
  • Keep page layout consistent. Use a website template to enforce a uniform page structure.
  • Create a good tagline and use it on every page. A good tagline makes your site stand out from competing sites. It should be memorable and reinforce your brand in one quick phrase.
  • Make contact info easy to find. It should be on every page

Group all corporate information in one spot

Good corporate information is especially important if the site hopes to support recruiting,?investor relations, or?PR, but it can also serve to increase a new or lesser-known company’s?credibility. An “About Us” section is the best way to link users to more in-depth information.

Ensure your email address can be clicked on to instantly generate an email to you, and likewise with your phone number, ensure that when viewed on mobile devices your phone number is set as ‘click to call’.

Information, information

List FAQ on your site and provide great answers to each of them. This will help validate you as the expert in your field and also help customers feel empowered before they come and see you. It also helps with efficiencies at your end as consumers come to you well armed with the information they need and you’re both not wasting any time.

Remember who you’re talking to as well and try and add value.? If the two key market segments you specialise in are accounting and taxation, speak in a language they understand and relate to. Give them the?information they perhaps wouldn’t have access to elsewhere and offer them something that the next guy online isn’t prepared to do.

Validate why using you, and why using your product or service is the smart way to go

Never assume your clients really understand the benefits of using you or your product or service and reinforcing the benefits to them is a smart way to ensure existing clients stay with you and potential clients aren’t lured away by competitors.

Make sure your site can be seen

Ensure your site is able to be viewed easily on mobile devices such as smartphones and tablets and make sure your copy (text) is easily able to be printed as some consumers will still prefer reading the information in hard copy and will press print. And, less is more when it comes to good design and don’t use background images that will make legibility an issue.

Take your ‘professional hat’ off for just a minute

Always place yourself in your client’s shoes and try and look at the site as objectively as you can. If you find this hard, then ask someone without much knowledge when it comes to your industry, product or service, to sit next to you and watch them navigate through the site. Does it answer their key questions, does it fulfil their expectations or needs?? Does it make sense and does it encourage them to take the next steps and make contact?


Ensure your site ticks all the boxes when it comes to the legalities of your industry and within Australia.? From ensuring you have privacy covered, to displaying licences and disclaimers, it’s best to seek the right advice on what you need to include on your website, particularly when making claims, advertising products and services, representing a company and collecting customers’ information.