Meet Pipeline, your newest broker software

Pipeline is your new broker workflow management software we’ve been designed in collaboration with our brokers, for our brokers. Pipeline brings you the software you need to keep track of your prospects, manage your loan applications and pre-set your activity plans to enable outstanding customer service.

Opportunities start with Pipeline

The customer card view in Pipeline provides you with a single place to view and manage all current leads, tasks, loan applications and post-settlement activity plans.

Pipeline works intuitively with AFG brokers to track and manage activity throughout Pipeline with easy drag and drop mechanics.  In addition to new workflows, Pipeline now houses the tools that brokers need most, all under the one umbrella. AFG brokers now have streamlined access to view all their contacts, contact info, available products and the calculators they use most.

Watch our quick Pipeline video for a snapshot of what Pipeline has to offer.

Pipeline’s agile software rollout

We’re bringing Pipeline to brokers in an agile and responsive fashion. Today, we provide the immediate tools and critical functions our brokers have asked for. However, our enhancements and developments don’t stop there – going forward, we’re rolling out a range of new features and developments in consultation with our brokers to enable end-to-end management of the prospect to loan process.

AFG Mobile

The first addition to Pipeline will be the integration of Pipeline in the AFG Suite mobile app. So what does this mean for AFG brokers? It means the tools you need most, on the road with you, right in the palm of your hand.

Want to know more about Pipeline and AFG Suite? Find out more.

The new Facebook algorithm update and what it means for your business

Earlier this month, Mark Zuckerburg, co-founder and CEO of Facebook, announced the latest update to Facebook’s algorithm, which will result in changes to the content that users are presented with on their news feed.

Originally intended to be a social platform whereby users can interact and communicate with their friends and family, Facebook more recently has become an effective advertising platform for many businesses, with business Pages and sponsored ads becoming increasingly apparent in our new feeds.

In this latest update, Facebook will begin to “prioritise posts that spark conversations and meaningful interactions between people.” Posts from friends and family will take the spotlight, appearing higher in your news feed. Facebook will be using their data to predict posts that will generate interactions between friends and display this content as a priority over business content.


How will this effect content from businesses?

With content from family and friends taking the top spot, this leaves less room for business content, therefore Page owners may see a decline in their post reach and fewer referral traffic to websites. Page admins who post content that encourages engagement may experience less of an effect compared to those who see little interaction on their posts.

So how can you protect your Page from diminishing exposure? As Zuckerburg has outlined, posts that invite interaction are safe, so focus on content that your followers are interested in, and want to share with their friends. As a broker, put yourself in your clients’ shoes and brainstorm what type of content they won’t want to miss out on. At AFG, we monitor our social platforms continuously, reporting on content that is most engaging, and create more of this type of content going forward. Content that we’ve found to be effective include the following:

  • Information for first home buyers. Things like our real estate cheat sheet is always a big hit, with shares and likes higher than our average post, as well as information on the home loan process. Consider writing articles similar to these, and sharing them on your social platforms.
  • Office award wins, birthdays or other celebrations. These are a great way of adding a personal touch to your business, and allows potential clients to put a face to a name. Award wins help to show that you’re a reputable company, and they often receive good levels of engagement from existing clients who wish to congratulate you.
  • Settlement congratulation posts. Have you considered taking a quick snap of your clients outside their new home once their loan has settled?

This type of content is quick and easy to do, and attracts likes and shares from your happy clients, their friends and family, and potential clients who are looking for a home loan. Why not send a small gift as a congratulations, and tag the company supplying the gift in the post too? It’s another way to further extend potential reach and engagement, which could keep you visible in Facebook’s news feed.

So the final takeaway from the update; ensure you post content that encourages interaction and it will minimise the effect of the updated algorithm. Spend some time revising your social media strategy, and pay close attention to the performance of your posts over the next few months, analysing what type of content is working most effectively. Check out our social media guide for a simple schedule to keep you on top of your social platforms.

Women in Broking: Amber Linzner, AKL Finance Group in Victoria

Last, but by no means least, in our Women in Broking series, we interview Amber Linzner, Founding Director and Senior Mortgage Advisor of AKL Finance Group, in Melbourne, VIC.

What inspired you to pursue a career as a mortgage advisor?

When I started as a mortgage advisor’s personal assistant 11 years ago my aim was to learn about the industry, gain some experience and then become a business development manager for a major bank. But once I was working in the industry for six or so months, and gained some experience, I decided the mortgage advisor role had so many different aspects that excited me, that I would make this my long-term career.

What challenges did you face when starting out or along the way?

Being a commission-based industry, mortgage broking can be very hard when you first start.

Instead of going straight on to commission only, I spent my first two to three years working as an employee and increasing my knowledge. My then-employer changed the structure from having employee mortgage advisors to contracted mortgage advisors, so I if I wanted to stay I really had to back myself and become a contracted commission-only advisor. It was very scary but worth it.

I was also very young, working in an established area with high-net-worth clients. I found the easiest way to get past this was to upskill myself quickly on reading financials and structuring more complex loans.

I wasn’t deterred if I didn’t know something. I didn’t let it rock my confidence in front of clients. I would tell the client that I would need to clarify this with the lender and come back to them.

Which aspect of your role do you love the most?

I love checking in with my clients a month after settlement, when they are relaxed and enjoying their decision to purchase a home or investment property. I love hearing how happy they are that they made the decision to buy when they did.

I also love revaluing customer’s properties a couple of years later when their properties have increased in value.

Describe your career highlight to date and what it meant to you.

Early in my career, I worked as a mortgage broker with a real-estate-owned mortgage broking business. I was 28 and one of only two women. I approached our founding director and board members to express my desire to take on the general manager role and build the business. To their credit, they gave me a go and I ended up managing the business for two-and-a-half years. It meant a lot to me that the board, which was made up of six men – all established and successful real estate directors – saw something in me and gave me the opportunity. The relationships and opportunities that role provided me still serve me today.

Why should other women consider a career in the mortgage industry?

Being a mortgage broker provides you with so much opportunity. It gives you the knowledge that is invaluable in life and with your own financial situation.

You can choose to work within someone else’s business or be your own boss and create your own business. You also have the opportunity to create passive income by building your own trail book, which in turn can give you flexibility with working hours at different stages of life.

What makes a good mortgage broker?

You need to be able to listen to what your clients need and want, and you must be able to communicate clearly, with no jargon.

If I have learnt anything in 11 years it has been to follow up, follow up and follow up.

You must constantly learn. I have always spent time with other brokers who are more experienced than me and asked questions and asked for help

In your view, why is it important to have a mix of male and female mortgage brokers?

Men and women bring different skills and strengths. Clients have very different needs at different stages of life. For example, a woman going through a divorce probably requires a gentler, softer approach. Having a balance of male and female mortgage advisors helps cater to this, while also ensuring a diverse industry and business.

Women in Broking: Katrina Rowlands, Mortgage Success in New South Wales

Our Women in Broking series continues with an interview with Katrina Rowlands, director of Mortgage Success, in Wollongong, NSW.

What inspired you to pursue a career as a mortgage advisor?

The fact that I could self-manage my time, as a broker, and self-manage my success really appealed to me. I had been told in my previous company role it would be difficult for me to move into senior management because I was pregnant with twins. Someone else decided to limit my abilities due to babies! I also loved that I could really help people personally and enjoyed the challenge of helping all parties win in a transaction.

I loved the challenge of helping all parties win in a transaction, especially difficult matters in which I could dissect and discover issues and solutions. I started with clients who others left behind, which was a fantastic learning curve and so rewarding. To this day, I love helping the client who has good character and strong integrity, but maybe their life has had a hiccup or two.

What challenges did you face when starting out or along the way?

Pretty obviously – managing the birth of twin daughters whilst already having two other children and learning a brand new role. Challenges of meeting all of my life priorities at once is a continued aspect of my life but pretty happy with how things have gone so far. Gaining the confidence of key partners in such a young industry was an initial challenge 20 years ago. All these years later I still have a lot of my original network working with me.

The ongoing challenges have been around multiple changes going on for too long, I really am looking forward to just focussing for a while back on clients rather than the constantly changing paperwork. One of my pet issues now is the total lack of bank service consistency – seriously since starting this business I have gone from 2 day approvals (best I ever had was from submission to unconditional prior to upfront valuations in 4 hours) now we are being told to manage with 10 day approvals and we have done all the work upfront. I am not finished with this issue yet – trust me. It just isn’t good enough and I am really not sure how we have allowed this to happen.

Which aspect of your role do you love the most?

I love making a difference and helping people achieve their dreams and success in such a huge part of their life. I love really talking to people, understanding what they really want and helping them visualise it and then experience it.

I appreciate strong support from my lending partners when I ask for help, and who care as much as I do about an individual client who deserves that extra touch.  I love this industry and my friends in it – from business partners to lenders and clients.

Describe your career highlight to date and what it meant to you.

I believe my best is still to come, especially with family coming through our company.

I am incredibly proud of being named AFG’s first Hall of Fame recipient and the first Women in Business award recipient, as well as having the first Scholarship for Women in Mortgage Broking named after me, which has allowed me to work with wonderful new entrants to the industry.

Why should other women consider a career in the mortgage industry?

Being a mortgage broker requires empathy. You have to hear more than words when a client tells you their story.  You need to be able to encourage a client to be honest and ask them to trust you to guide them. I really believe that to build and hold a strong book you need to constantly nurture your clients and respond to them according to their changing needs.

Managing someone else’s priorities ahead of your own is a constant reality. Managing compromise and enjoying someone else’s success is all part of the game. Having the respect of the industry, good remuneration and flexible self-managed work hours (in most cases) allows you to be the best you can be.

In your view, why is it important to have a mix of male and female mortgage brokers?

I love working with my peers and hearing their viewpoints. We all think slightly differently and I realise some of that is gender, but also regional versus metro thinking and old versus young thinking, and banking background versus new-to-industry thinking. Having a great mix of males and females is crucial to any industry.

Women in Broking: Marissa Schulze, Rise High Financial Solutions in South Australia

Following in our Women in Broking series, we interview Marissa Schulze, Director and Mortgage & Finance Adviser of Rise High Financial Solutions, in Adelaide, SA.

What inspired you to pursue a career as a mortgage advisor?

Before becoming a mum I was working in Commercial Banking. I loved my job but once I became a mum I needed more flexibility than what the bank could offer me.

I started my career as a mortgage broker because I wanted a flexible career that would be stimulating and rewarding, and allow me to balance my family and work life.

I was an active and experienced property investor and loved everything about property. I wanted to help others achieve what I had achieved through property investment.

I wanted to be able to make a meaningful difference in people’s lives.

What challenges did you face when starting out or along the way?

Having come from commercial banking where I was the only female Senior Relationship Manager in the SA commercial bank this was nothing new to me. I have become very used to working in male dominated spaces since the beginning of my career. I think commercial banking is far more male dominated and stereotypical than broking.

I believe the mortgage broking industry is doing a really good job of attracting women. I love the fact high-performing female brokers are showing the way and being celebrated for their success.

Which aspect of your role do you love the most?

There is nothing more rewarding than seeing the look on a client’s face when they have achieved a goal they never thought possible, and knowing that I helped them get there.

Describe your career highlight to date and what it meant to you.

Winning the 2015 South Australia Telstra Business Women’s Entrepreneur Award was recognition not only of me as a broker but as a successful business owner who is making a difference to Australians.

Why should other women consider a career in the mortgage industry?

Mortgage broking is a wonderful career for women. It’s flexible and rewarding, both financially and emotionally, and I think women have an ability to connect to clients emotionally, which makes them good at their job.

What makes a good mortgage broker?

Someone who cares deeply for their client’s wellbeing and is not in it for the money.

In your view, why is it important to have a mix of male and female mortgage brokers?

Every client is different and will want different things from you, as their broker. Just as it’s important for clients to have a choice of lenders and products, it’s extremely important to have a diverse range of brokers so each client can find the perfect one for them.

Women in Broking: Michelle Towner, Towner Finance in Western Australia

Following in our Women in Broking series, we interview Michelle Towner, director of Towner Finance, in Perth, WA.

What inspired you to pursue a career as a mortgage advisor?

There was no one thing that inspired me and to be honest I almost fell into the industry. In 2000 we were buying a property and were referred to a local mortgage broker who came out for a chat. We had never dealt with a mortgage broker before and did not know what to expect but, as is required, we needed to give the broker a lot of supporting documentation and at the end of the meeting she was amazed at just how quickly I was able to produce whatever she needed.

This led to a conversation about organisation and efficiency and whether or not I would be interested in becoming a mortgage broker. Within two months I had joined the industry and quickly realised it was one of the best decisions I had ever made.

What challenges did you face when starting out or along the way?

I don’t remember ever feeling excluded or being treated differently because of my gender but can remember going to industry functions in the early days and being one of the very few females in the room.

I have never considered that being a female is a barrier to entry or impediment to success and have just been myself, which seems to have worked well.

Which aspect of your role do you love the most?

It might sound like a cliché but I can honestly say that there is nothing more rewarding than helping our clients achieve their financial objectives. Making that phone call to let them know their loan is approved, still gives me so much joy. It has never been about the money – in fact, I don’t think about what each lender pays for commission. The only thing that matters is arranging finance for our clients that truly works for them.

If you are doing it for the right reasons the money will come.

Describe your career highlight to date and what it meant to you.

It was a while ago now, being acknowledged by the MFAA as the best broker in Australia under 30 in 2006 was a proud moment for me – that was a tangible validation that the effort I had put in over those early years was worthwhile.

More recently is starting Towner Finance and seeing the amazing success I have received in such a short period of time and the number of referrals that are flowing in from new clients to Towner Finance.

Why should other women consider a career in the mortgage industry?

I don’t think it matters if you are male or female… if you have the right attributes, are organised and have the ability to keep things moving along on multiple fronts at once this is a very rewarding industry on so many levels.

What makes a good mortgage broker?

Organisation, empathy and an ability to multitask definitely helps. It is also important to be a people person because personal relationships matter not only when assisting clients and working to help them achieve their dreams but building and maintaining strong relationships with key people at each of the lenders can free up channels of communication and allow you to get things done quickly.

Keeping abreast of lender policy is also a critical aspect of being a great broker. We hear a lot of stories about brokers who do no more than punch some details into their software and offer the client only the options that are returned. Maintaining a thorough knowledge of lender policies can allow you to get deals, which may appear difficult at first glance, across the line.

In your view, why is it important to have a mix of male and female mortgage brokers?

As in any area of life, I believe it takes men and women working together to make the world go around.

What does CX mean? Why do I keep hearing it?

CX stands for Customer Experience. We use the term CX to refer to the interaction between you and your customer over the duration of their relationship with you. The CX movement has been a catalyst for the redesign of customer processes and interactions to increase customer loyalty, improve relationships and create more true advocates of your business.

And why is CX so important? It’s a space where you can demonstrate a real competitive advantage.

Many businesses talk a good game when it comes to being customer-centric, but often it’s just that. CX isn’t a fad, it just has a new moniker.?It’s here to stay, and we need a new focus on it for the years ahead.

The size of the prize for us as a mortgage broking group is big.?We’re looking to attract, convert and retain better customers, reduce our costs, reduce our churn and increase our efficiencies.?We’re looking to lead the way in our industry when it comes to market intel and innovation, better respond to the needs of tomorrow’s customer, better anticipation of business trends and customer behaviours.? We’re also striving to see the trend of customers choosing to engage a broker continue to rise. 52%+ of Australians choose to use a mortgage broker today and it’s our job to give clients the best CX we can, give them more and more reasons to keep coming back, and to illustrate wherever we can with the many benefits we bring to the table.

How can your business ensure you are focusing on your customers’ experience?

  • Listen to your customers at every turn — understand how they are feeling before, during, and after their service experience with you to understand their expectations and how well you’ve managed and met them. Listen in to what they are saying on social media and take advantage of consumer sentiments. Become a thought leader when it comes to uncertainty around rate moves — let your clients know you hear their concerns and address them.
  • Review your business processes regularly to ensure you are utilising technological innovation where possible, to make your customers’ experience easier.
  • Reinforce your focus on the customer experience with your whole team to make sure everyone is on the same page.
  • Invest in business and data analytics to better understand what motivates your customers and when is the best time to get in touch with them or better understand the sorts of content or messaging they are looking to engage with. Our Business Intelligence tool is the perfect place to start when it comes to data on your customers to give you the insight you need.
  • Spend time understanding the customers who choose NOT to do business with you and their reasons why. Often the most valuable lessons can be learned from those not in your patch and understanding more on the hurdles or barriers as to why they aren’t doing business with you or referring you to their clients.

It’s a well-known and often cited fact that around 80% of consumers will pay more for a product or service to ensure a superior customer experience1.
A recent report by KPMG suggests by far the biggest pain point for Gen Y professionals is the poor customer experience with their banks at a whopping 42%, compared to just 11% who cite interest rates as their biggest pain point2. With stats like this you can see why great CX is so important when it comes to our business and to our ongoing growth.

AFG brokers on the SMART program can easily keep track of their customer feedback with settlement survey data. Your full history is available via Business Intelligence. Talk to your BDM or RM to find out more.

1 White House Office of Consumer Affairs
2 KPMG – Banking on the Future report

Women in Broking: Bridget Headland, Vision Money in Queensland

In the first of our Women in Broking series, we interview Bridget Headland, founder and director of her own financial brokerage, Vision Money, operating in Darwin and Brisbane.

What inspired you to pursue a career as a mortgage advisor?

I worked within the finance industry, a different role to start with and then I was offered a position within the broker world – I leapt at it. The thought of being able to run my own show, be responsible for my own sales and work with clients that were looking to ‘beat the banks’ put a smile on my face.

What challenges did you face when starting out or along the way?

The start is always the hardest, finding my networking feet, telling people what I was doing and also focusing on the long-term approach that you have to have in this industry is hard. Creating trust with clients and referrals is something that takes time and doesn’t happen overnight. Being a young, blonde (at the time), female starting out in the broker industry had its challenges… Starting out had its challenges. I had to ask people to put their trust in me and my knowledge of the trade, which takes time. But now, after eight years, I have no need to advertise. I receive all my business via word of mouth, repeat business and some great business connections.

Which aspect of your role do you love the most?

I’ve managed to surround myself with some very successful people within the broker and property worlds. Working with these people doesn’t feel like a job! I also have some great staff and clients – people who truly value my time and who I enjoy being around.

Describe your career highlight to date and what it meant to you.

Before starting my own brokerage Vision Money, I worked with one of the largest mortgage broking companies within Australia. I managed to secure some great accolades and used the skill sets learned to help me open the door to my own business – we now have 3 offices located across Australia. Since bringing AFG on board as an aggregator I was able to join them on the Chairman’s Club Trip, this was an absolute highlight. This topped off a big year for Vision by where both myself and Vision were recognised as a Telstra Business Finalist within Australia.

Why should other women consider a career in the mortgage industry?

The industry is rewarding and engaging and, as a new mum, allows me to have great flexibility. I’ve been fortunate enough to take my daughter into the office from three weeks old, the port-a-cot was set up out the back and some clients were none the wiser about the sleeping baby!

What makes a good mortgage broker?

A good mortgage broker is personable, honest and willing to go that extra mile. Communication is key – if a client needs to follow you up then I believe you have failed at your job!

These days clients don’t want someone who is flashy and showy. They want someone they can relate to and to get honest feedback and information.

When I chat with my clients and I’m discussing a certain product or service, I like them to know I have tried it first. If it’s good enough for me, my family and my friends, they can be rest assured I’m talking from experience.

In your view, why is it important to have a mix of male and female mortgage brokers?

It’s the same within any industry: you need diversification – different genres, backgrounds and belief systems. Not everyone will be able to relate to a male broker, just like not everyone will want to work with or can relate to a female broker.

I do believe that as a female broker you tend to be able to empathise with the female client who wants to protect her home, her nest, and ensure it’s the best thing for her family.

It’s my opinion that having both genders in the broker world creates innovation and enhances the services we provide back to the client.

SMARTer integration and automation

Our SMART program is unique. You won’t find it anywhere else. We know because we built it. SMART is completely integrated into your lodgement engine — simply process your leads and applications then any aspects of the SMART program that you’ve chosen to utilise are automatically triggered.

That means your leads are reminded of the benefits of having you on their side, your customers are reminded to get in touch with you at crucial times in the life of their home loan, and you can easily see how your book compares to the combined $133B nationally or at a state level.

Not one of our 1,400 brokers already on SMART? Do you have your own marketing support services you are paying money for? How can SMART help?

Here is a sample of the services all included under the SMART umbrella:

  • Copywriting of marketing material.
  • Design and copywriting of social media materials — ready for you to post.
  • Writing, scheduling, triggering and sending emails to;
    • Welcome new entrants to your database.
    • Inform your database of RBA movements within minutes of each announcement.
    • Thank your customers at lodgement.
    • Thank your customers at settlement.
    • Many more automatically triggered email events.
  • Running a competition to increase the response rate of your settlement feedback.
  • Writing, designing and posting or emailing a lifestyle newsletter publication to your database.
  • Analysing data to find the catalysts for a discharge and triggering a communication at the right time with the right message to
    your customers.

The question we ask is, can you afford not to be on SMART?

For our brokers who use our SMART marketing program, the results speak for themselves. As the graph above illustrates, on average our brokers on SMART are now seeing well over double the cumulative portfolio growth of our brokers yet to join.

Our broker portfolio growth can stem from many things including that we think we recruit Australia’s best in the business and have an increasing market share of the country’s brokers. It could well also stem from the fact that the SMART campaigns, websites, analytics and materials work so well and help deliver this impressive growth differential. Regardless, there is no question SMART is helping the trend and we like to think we’re a key driver behind these great results our brokers are enjoying!

Automating business growth

We like to think we’re breaking new ground in the mortgage broking space in a lot of what we do.

From our machine learning applications, our Business Intelligence tool, the new AFG Business platform on its way to help grow commercial volumes, the new broker websites with clever email capture functionality to our ongoing integration with business partners.

All the tech works for you, together as one

One of the industry-leading benefits of creating our own platform is the ability to build in integration where it can help you and your customers. Such as the ability to order Deppro reporting from within FLEX, or send a lead directly to TAL. Not only do these enhancements benefit your business, they also help you to provide a more holistic offer to your customer. This gives your customers the peace of mind that you can help them when they need you and builds a loyal tribe of customers who will come back to you again and again.

It’s not just about connecting customers with finance. Our business partners can help you to provide a complete service to your clients:

Allianz – general insurance

Simple, low-touch, direct-referral general insurance solutions for your customers that make it easy for your clients and easy for you. Help your clients protect their investments with building home and contents, landlord, and car insurance.

TAL – Insuranceline income and life insurance

The opportunity for you to offer income and life insurance protection products through InsuranceLine, a TAL direct life insurance brand.

DEPPRO – and your investor clients

DEPPRO offers comprehensive, easy-to-understand Tax Office compliant depreciation reports which can help your investment clients maximise their ROI as well as reward you at the same time with additional commission each time a customer takes advantage of one of these reports.

Equifax – integrated credit reporting

The new partnership with Equifax allows you to directly access a credit report for your client through FLEX. This fully integrated solution sees AFG brokers enjoy a reduced group rate for the reports with access at the push of a button. The reports will help you make better and faster decisions in terms of the right finance solutions which should lead to an improved application to settlement ratio as well as higher levels of client satisfaction. The AFG Privacy Consent form includes appropriate wording to enable you to obtain the necessary consent from your client before requesting a credit report.